About Me

I specialize in building and advising brands that scale to multi-million dollar success. My approach is rooted in launching direct-to-consumer (DTC) first—establishing a strong connection with the customer, understanding their needs deeply, and refining the product experience before expanding into retail. This strategy ensures every move is intentional and aligned with real consumer demand.

As a brand architect, I create thoughtful, high-performance products supported by strategic, story-driven marketing that meets the customer where they are—and inspires them to come back for more.

Recent Venture

My latest venture is a partnership with internet sensation Tabitha Brown as the co-founder of Donna’s Recipe, a vegan beauty brand that’s redefining hair care. Our products are now available nationwide in all Ulta Beauty and Target locations—with our Sweet Potato Pie Collection consistently flying off the shelves.

What I Do

My expertise spans:

• Brand and product development

• Innovative go-to-market strategies

• Market research and consumer insights

• Self-Funded Businesses

My Mission

My life’s mission is to help people create influential, purpose-filled brands that make a lasting impact—and leave the world better than they found it.